
Thanks again for supporting it and big thanks to all the awesome remixers who have remixed Bad, Bad Boy! Check out the mixes at iTunes, Amazon, www.masterbeat.com, www.perfectbeat.com
Ask any party boy to name the top promoters on the scene, and the name Jeffrey Sanker will be at the top of the list. His career spans three decades starting with the New York club scene during the halcyon days of Studio 54. His parties happen in the country’s hottest hot spots—Los Angeles, Palm Springs, Miami and Las Vegas. He’s also brought some of the Circuit’s best-known DJs to parties during Gay Days in Orlando. The super-producer known simply as “The Man” has consistently come up with the baddest parties for the fiercest crowd.
How does he do it? According to Sanker, “You have to make everything like a show. That is why I feel I am more of an impresario than a promoter.” It also means keeping up with the changes in nightlife.
Sanker is perhaps best known for White Party Palm Springs, which has long held the crown of largest gay dance event west of the Mississippi. More recently, he has been extending his brand into some of the hottest clubs in L.A. Every month a new party seems to crop up with “Jeffrey Sanker presents” emblazoned on top of it. But these are not your uncle’s Circuit-style parties. He might add some décor, and he always has the top DJs at the turntables, but he has realized that the younger party boys are self-lubricating with that old standby, alcohol.
The music is hip-hop and pop, the dance floors are smaller, and there are “chill” spaces where the city’s A-list can see and be seen. The focus has shifted from a night of sweaty dancing to an evening being with your friends and making new ones. In fact, at one recent event, the dance floor was filled—but no one was dancing. Instead, the boys were just holding the latest trendy martini and chatting each other up. Shirts firmly remained on torsos.
A lot of the Sanker “magic touch” can be attributed to the perception that if his name is on the event, you’re guaranteed a fun, sexy crowd (shirts on or off). One relatively new event, Fresh Fridays at WeHo’s Eleven Lounge, has a line down the block each week. “I create Donald Trump-style events,” Sanker said in a recent interview. “I want to give only the best of everything: the best DJs, venues, performers and themes. That is why they keep coming back.”
Sanker’s signature event, White Party, is celebrating its twentieth anniversary this year. Sanker points out that drink sales have gone up 25% in the past few years, but he likes to keep this one Old School. Each event is in a “big room” where the focus is on serious dancing, performances, and connecting with the crowd. For the twentieth anniversary, he is planning an over-the-top event. However, despite having big-name headliners like J-Lo and Toni Braxton in the past, do not expect the usual rumor mill of who might be the special performer this year. He is done with that.
“If you want to see Cher, go to Vegas,” Sanker quipped. (He’s been there with a roadshow White Party in the 24-hour town.) This year, he is focusing on bringing big, innovative shows to Palm Springs that will blow the crowd away, without any of the anticipation (or drama) of an unannounced diva showing up—or not. He was the first to add Cirque du Soleil-type performances to dance events. Previous years have included the L.A. Philharmonic backing up Flava; live horses; acrobats; and insane pyrotechnics. No matter what he comes up with, you know it will be exciting—even without one of those big-name (and big-maned) divas.
DJ-wise he is also mixing it up. This year, he’s going international by importing Oscar Velasquez from Mexico City for Friday night and Ana Paula from Rio closing the main event. He’s also nurturing the hottest young DJs on the scene such as the Perry Twins, Casey Alva and Morningstar. The theme for this year’s White Party is “Legion of Superheroes.” To keep with that theme, each event is set up “dynamic duo” style. Every party will have a known DJ along with a fresh face as the sidekick to give the boys a feel for tomorrow’s headliners.
Surprisingly, Sanker got the idea to do a dance event in Palm Springs from the lesbian community. In 1987, he felt the New York club scene was moribund. So he moved to Los Angeles, where he initiated a string of successful parties and clubs. His first event at the Palace (now Avalon) brought in 1,800 guys. Based on that success, he was invited to check out The Dinah Shore Weekend, a party for the gals in the Desert during the Dinah Shore Golf Tournament.
When he saw the main event consisted of four speakers and a few balloons, he knew he could do better. His first event was called Wet and Wild and attracted 500 guys. One DJ, Manny Lehman, played all the parties. A year later he changed the name to White Party and its popularity exploded. Today, nearly 20,000 people descend on the town during White Party Week. It takes over 300 workers and $1 million to produce this marathon of dance and camaraderie.
When asked about the future of the gay dance scene, Sanker would like to remind the new generation that the gay community has always danced. Dance has been an important element of socializing and feeling a sense of community. He hopes that with themes younger boys can relate to and their favorite DJs, he can continue to attract them to a big event like White Party. Once there, he feels they will embrace and understand our communal need to dance and will propel the scene into the future.
So what if some of the older Circuit boys are doing cruises rather than parties these days? Or that the younger generation is restlessly looking for something different? Sanker has continued to be successful in creating the best club and party experience possible—and that’s what he intends to do, wherever the prevailing winds blow. By doing so he keeps reminding us of our need to connect in the place that has always been an integral part of the gay experience: the dance floor.
Oren Nizri: I started my DJ career in 1998. I worked as a
radio DJ in Tel Aviv, Israel, in the city's hottest radio
station of that time, "The Voice of Tel Aviv." I hosted
my own bi-weekly program called "In My House" that was
dedicated to house music.My show was a big success, and
it opened the doors for me to spin in some of the most
renowned nightclubs and music festivals in Israel and
Europe. I have amazing memories of my radio show. That
made the beginning of my professional career,
and it could have not been a better start!
PT: What are your favorite current songs to spin?
ON: 1. Kid Massive "Get Busy" Soul Avengerz Dancefloor
Mayhem Mix 2. Kristine W."Never" Nick Harvey Tribal Dub
3. Judy Torres "Hell No" Tony Moran & Warren Rigg Mix
4. Fireball "What I Want" Chris Cox Club Mix 5. Whelan
& Di Scala "Close My Eyes" Lee Cook Mix 6. Nicki Richards
"Bring The Love" Sammy Peralta Club Mix 7. Solange
"Sandcastle Disco" Gomi Club Mix 8. Donna Summer "
Fame" Dave Aude Club Mix 9. Studio Apartment & Yasmeen
"Sun Will Shine" Copyright Club Mix 10. Dirty South
"Let It Go" Chocolate Puma Club Mix
PT: Great tracks! What are some of your favorite classics?
ON: 1. Sunkids & Chance "Rise Up" (Grant nelson Big Room
Mix) 2. Vernessa Mitchell "This Joy" (Razor & Guido Club
Mix) 3. Kathy Sledge "Another Star"(Roger Ultimate Anthem Mix)
4. Chicane "Saltwater" (Original Mix) 5. Giselle Jackson
"Love Commandments"(Tenaglia Twilo Mix) and the list can
go on forever...
PT: We love Razor & Guido's mixes! Do you have a
favorite DJ gig?
ON: To me, all my gigs are important and special. I feel
blessed that there are many parties that I have played,
that have given me a lot of satisfaction and fantastic
memories. What I can tell you is that currently, I am
having a blast at my weekly residency at Living Room
Nightclub in Fort Lauderdale, at the "Liquid Fridays"
party. http://www.livingroomnightclub.com/ Living Room is a
multi million dollar venue, and right now, it produces the
biggest weekly party in South Florida. The energy of the
crowd and the concept of the Friday night party overall
is revolutionary and simply amazing. "Liquid Fridays"
has built a fantastic and very loyal following and people
from all over South Florida just love to come and party
at the venue every week.
PT: Where do you see the future of dance music headed?
ON: I think that dance music is been stuck for the past
few years with lack of originality, that has lead to a
lot of remakes and cover songs that have not had a very
good production value. I just hope that all of us who are
involved with the music industry these days can make efforts
to change that, to make quality productions that have fresh
beats and a brand new vibe and flavor to dance music
in the next couple of years.
PT: What are you currently working on?
ON: Some remixing projects, and especially, one of the goals
for 2009 for my company Give Me A Beat Productions and my
manager George Coronado is to continue bringing my music to
other cities around the United States and internationally as
well, for me to continue to earn the national and
international recognition as a DJ. We have started 2009
very well and the year is getting line-up very nicely, we
have a very exciting year ahead of us!
PT: We were excited to recently be at your Los Angeles debut.
How was the experience of dj'ing at Fresh/Eleven for you?
ON: I had a great time at the Fresh party at Eleven in LA.
The crowd responded extremely well to my set and I appreciate
all the positive feedback that I got after my performance.
It was a very busy night and a lot of fun! Thank you to
Jeffrey Sanker, Paul Nicholls and Casey, for the hospitality
thought out the weekend that I was in town.
www.jeffreysanker.com
PT: Glad you had a great time! Jeffrey and Paul definitely
put on fun parties! Where can we see you DJ next in the
upcoming months?
ON: I will be spinning the UNITY party during Winter Party
Festival at the end of February. I'll also be headlining
the PrideFest of the Palm Beaches in West Palm
Beach at the end of March, and we are finalizing dates
in different cities around the USA as we speak. I will be
coming back to Fire Island, Atlanta, Washington DC, Boston,
etc, etc, and even South America and my country Israel will
be part of the schedule. I would like to take this
opportunity to thank the loyal partygoers who come to my
parties and who follow my music, and to the press in
general, for the continuous coverage that you have given my
shows. Thank you so much for the endless support. And thank
you Perry Twins for spending this time with me, hope to
see you in Florida very soon!